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Attention Software Engineers!
Learn How You
Can Build Amazing Software
And Actually Get People
To Pay To Use It!
The following is a message for every entrepreneurial software engineer who Wants to Gain Their Freedom By Building Great Software And Actually Finding Customers Who will pay to use it...
But Can't Focus On Both Things At Once!
From The Desk of: Patrick Lee Scott
Re: Becoming a Cloud Native Entrepreneur

Hi, I’m Patrick Lee Scott and I am Hackernoon's contributing writer of the year, and I make things for the internet, that scale, look nice, AND make money. I have helped 1000s of engineers learn about containerization, orchestration, building microservices and Fullstack applications, and learn how to actually get people to pay to use the cool things they build!

I'm here to tell you EVERYTHING you need to know about engineering scalable and maintainable systems, along with strategies to get people to actually use all the cool stuff you build! 

In fact, here's the biggest problem you face right now as an entrepreneurial engineer.

It's building software in a way that allows you to stay nimble so you can quickly iterate to serve your dream customer.

The fact that you got here tells me that you know that's true.

But that's not the end of the problem. It actually gets worse! Why?

Because in your role, you are often dealing with little-known or changing requirements!

Which means and if you pick the wrong patterns you can get into a place where every single change you want to make is super slow and painful when you really need to be quick and nimble.

And worst of all, the clock is ticking away and you need to get some or more actual paying customers!
Without good patterns and the right systems, suddenly your "quick prototype" is a massive beast that you can't change...
EXACTLY WHEN YOU NEED TO BE THE MOST FLEXIBLE!
You keep coding and having mad rushes and weekend coding pushes to try to just survive!
You haven't reached product/market fit yet and you are pivoting left and right, and digging yourself in and out of holes.

You don't know how to attract qualified customers to use your products
If only there a way you could get them come to you, building technology from nothing is hard enough!

Suddenly you only have a few weeks of runway left!
And If you never manage to get customers who pay, it's game over!
Believe me. I've been there.
If this sounds like a situation you've been in, or one that you want to avoid, then I have something really special I want to share with you...
But before we get into that, let me share a quick story with you...
Let's go back to when I was a "UX Developer" in my second year out of college, building FullStack web applications with .Net and JavaScript...
The year was 2012 - I was about a year and a half into my first software engineering job and I feeling pretty good about myself. 

Having this job finally allowed me to move out of home for one.

My dad likes to tell the story of how I told him: 

"Dad, we need to talk"
I said. "I'm getting a tattoo".
"Oh no you're not, not while you're living under my roof!" he replied.
"Yea, we need to talk about that too... I got a new job, found an apartment, and I'm moving out tomorrow!"

And so I got that tattoo, and moved out.

I always knew I didn't want to work for some big company. I was pretty obsessed with the idea of entrepreneurship and already had several projects with dreams of bigger things in college, such as "GeoCreatures" and "InstantCircle".

Being an entrepreneur seemed so cool. I was a software engineer, and it seemed to me that was a key factor in building a tech company.

The idea of the freedom - the pure absolute freedom - that one could obtain by making it big in software was enthralling.

My parents weren't great off after a drawn out divorce which cost them mostly everything. With tech money like that, I could buy them both a house.

And so, it made sense that I found a startup to work at once graduating. I wanted to learn how it's done.

And so I got a job at a startup.

At this job, the product I was working on was a multi-channel marketing platform named "Conversen", and I was the 8th employee.

Over almost two years there I'd become respected at the startup, and even got my buddy a job working there, too. We had internal soccer teams and frequent team lunches that were a lot of fun.

It was an exciting time, as our company the year before made it on to Inc. 500's list of fast growing private companies, and internally, we'd just heard word that we were being acquired by a multi-billion dollar company - Experian. 

Many people know Experian as the Credit Monitoring company, but at the time, in 2012, they already had a multi-billion dollar marketing division - and they were looking to expand.

With the acquisition, I'd now gone from 1 of 8 employees, to 1 of 20-something, and would now be 1 of 15,000 employees.

I wasn't thrilled with the idea given my penchant for startups, so I was already having some thoughts of moving on when a recruiter called and told me they'd pay me double what I was making to move to NYC to work for a billionaire in an internal venture division building new products for his company.

There was just one problem, though, I had to pass the interview first...

You see, the problem with that, is I'm pretty bad at interviewing.

Interviews make me nervous and I still literally fail all of them to this day. 

Which is why now I just get people to come to me - like you, hi, hello there - Breaking that fourth wall in text... :)

Long story short, this interview didn't go any differently. I failed the phone screen right away. I wasn't ready to give up that easily though! 

I decided to virtually track down Jason, the phone screener's email, which, I might add, was not an easy thing to do. 

Once I finally found his email addresses through utilizing my thorough Googling skills, I wrote him a long email explaining all the answers that I screwed up on the phone, and then said something super smooth that I can't quite remember so he'd give me another chance ;)

This got me on a train to NYC, where I met the engineering manager Stefan. Goes to show the value of being persistent in getting the things you want.

When I met Stefan, he was surprised to learn that at 24 years old I was really into things like Domain Driven Design and based on that and my experience as a Fullstack UX Engineer decided to hire me.

So there I was, living in Manhattan, working for a billionaire with a job that paid $135k/y with great benefits, in a room in a 7 bedroom apartment with a music studio, sharing it with some super cool dudes in the Upper East Side - Erik, Paul, Manny, Krish, and Tom

Moving to NYC and living in that apartment was basically the coolest thing I'd ever done up until that point.

The music studio was run by Erik and Paul. Tom was also a musician with his own setup in his room. They would all frequently collaborate. 

In the early days I'd heard stories of scary people they brought in from craigslist who'd scream into microphones (and not in a good way) and generally make everyone around uncomfortable. They now have worked with artists whom you know. For example, The Chainsmokers used to come to our apartment to make music, as well as many more.

Today - several years later - there are Instagram posts out there of P. Diddy telling you to listen to Paul's new band, and I'm very sad to tell you that Erik has passed away in the past year, so everyone make sure to pour one out for my homie! <3

It's from him I learned to live life to the fullest and say cool things like "New York City!? More like No Work City!" Though I always worked a lot more than him it seemed, it was fun to say it too, and live vicariously through him.

I still aspire to get on his level in that regard.

My other roommate, Krish, also happened to be business minded like myself.

Krish was a relationship and sales person, and I was confident I could build anything. This dynamic became important later on as we'd always brainstorm business ideas together and say things like "Let's start a company, bro!" and "Lean startup!".

I was most definitely an aspiring entrepreneur - I LOVED writing code, but felt any job made you, as the rapper Stiches says: "A job-ass bitch."

Meanwhile, I was still on a journey of engineering excellence...

I had been pretty obsessed with designing scalable systems ever since college, but a computer science degree didn't really teach that. 

It was back in college that I discovered Domain Driven Design by Eric Evans. It was an amazing new way to think about how to design software - unlike anything I'd ever heard at the time. I decided I needed to learn how to implement the ideas discussed in the book - I didn't know it at the time, but it was the start of a ten year journey in learning.

On that journey, I soon discovered this new thing called CQRS/ES or Command Query Responsibility Segregation with Event Sourcing. It was sort of an evolution of Domain Driven Design. The best thing I could find on it was a choppy few hour long video from Greg Young, but that was enough to get me HOOKED.

I still had so many questions and not a soul I could ask who'd know the answers.

So I did what any good developer would do, and used my google-fu to dive as deep as I could.

I read A TON of blogs - got pretty into teachings from Greg Young, Rinat Abdullin, Eric Evans, Udi Dahan, and Vaugh Vernon, joined meetups from DDD NYC to a cool underground javascript meetup, pre meetup.com.

Yet, I still found all of the ideas too complex to be able to put it into code.

Fortunately, I got myself a mentor, Matt Walters.

Mentors are amazing for collapsing time-frames, and time is the most valuable asset we have. 

People always tell themselves "I don't have enough time!" ... 

Yes. You do. Time is the only thing everyone has the exact same amount of.

You literally have all the time there is! 

Some people believe money is more valuable than time, but to that I say, money replenishes - time does not.

I'd much rather save time by spending money than vice versa!

And so, it came down from the higher ups that we were hiring a senior engineer and I was on the interviewing team. I figured having someone who could tell me how the hell to implement CQRS who's actually done it would be great.

When I saw Matt's resume, I knew he was the one. He had done all of the DDD and distributed systems things I'd been trying to learn for years!

We have been friends ever since, and in a few years time, I'd learn enough from him to actually be really effective at microservices, but I had some of my own mistakes to make first! And some arrogance and blind optimism to squash!
Then something happened that changed my life forever... 

I decided to quit my high paying job and take a shot at being an entrepreneur.
My dad thought I was crazy.

"You might never get a job like that again!"

It was bound to happen eventually... I had an entrepreneurial itch that needed scratching, and conversations with Krish most nights led us to decide to start our own company!

Better yet, he had met some millionaire dudes through his line of business that were super cool and could raise money easily, and so of course we were super pumped! 

Sure, they didn't want to officially make us founders, but would give us a good amount of equity and $450k of cash to burn, and the titles CTO and COO to boot!

The problem was we weren't very good at this whole "starting a business" thing. 
Truth be told, we ere kinda winging it.

Sure Krish and I both read a lot of business books, and even attended a Lean Startup Machine workshop, and even a Lean Startup conference, but real world experience was sorely lacking!
Just when I thought things couldn't get any worse...

That cash to burn? Yea... we burned it.
We were coming to the wire but I was committed. I'd ride it out with smaller and smaller checks just to strecth things as long as possible and rack up a bunch of credit card debt. I wanted badly to succeed. To not have been wrong about quitting my job, but here I was getting deeper and deeper.

At a time where we needed to be extremely agile and flexible while trying to pivot into different areas, my arrogance in building scalable, maintainable systems began to bite us as well.

I chose to use a flawed shared database design pattern, which made anyone trying to make changes aside from myself super difficult, and still difficult for me even, as it could have unknown effects in other parts of the system.

Every change that we wanted to make to pivot to try to save us was slow and painful when we needed to be fast and nimble.
I was on the downward slide because...
We didn't know what we didn't know, which turns out, was a lot.

Like marketing for one, at a company level, or just how significant having systems in place to reach and attract clients would be.

And personally, I didn't know as much about building scalable distributed systems as I thought I did!
Needless to say, I felt very humbled.
I felt like I wouldn't ever become an engineer who could be able to implement such complex systems, and a fraud for calling myself a CTO

I was definitely feeling a fair share of impostor syndrome.
That's when I truly hit rock bottom...
Our designer Manny offered to let me sleep on his couch to make ends meet after I accumulated nearly $60k of debt trying to live in Manhattan with smaller and smaller paychecks.

"People need to make sacrifices like this to succeed" he told me.

But it was too much already. Krish had been removed from the company in a last ditch effort to turn things around already and I wasn't making enough money to pay for Netflix anymore, yet alone rent.
This meant...
That I failed as a co-founder and CTO.

I let my team, my friends, and my employees down.

I failed to build a system that was quick and easy to adapt to changing requirements or that was simple for others to understand and modify.

And I definitely didn't know squat about how to get people to use what I'd made!
That's when I decided something had to change.
I had to learn not only how to build software systems better, so they'd stay nimble and flexible and easy to change, but also how to reach people, because, as it turns out, "if you build it they will come" is a lie.
Then, something happened that changed everything...
After our business failed, I decided to take up some advice in a book I'd read that said if I wanted to get rich, I shouldn't work for money, I should work to learn skills that can be used in my own entrepreneurial journey.

Problem was I kinda needed money.

That's when I found that two of Erik's friends who were digital marketers who were hiring a software engineer who could build them something called "funnels". Apparently these funnels were making them 7 figures a year between the two of them!

Seems how one of our major weaknesses was marketing, I decided I needed to learn how to market. This opportunity seemed like a perfect fit - I'd be able to get paid a nice freelance rate to learn the marketing skills I was missing! Win, win! 

Oh, and they wanted me to spend a month at a mansion in Cape Town, South Africa with them.

How could I not?
That was the spark I needed. I was excited and motivated, and knew I was on the right path!

Here's what happened next...
I got to work.

As I mentioned, one of the main things they wanted me to build was something called a "funnel".

A large part of this effort was recreating the PSDs that they had a designer make in HTML and CSS.

Once working with them more closely, I quickly learned their company was much more marketing and sales than product.

I knew exactly what they were doing, and I was amazed it worked.

My whole life every person I've ever talked to who wanted to start a business was always completely obsessed with what the "product" is. They had a whole bunch of products. What they were really clear on was WHO they were serving.

I know now a product is only a small part of business, but honestly it took me a few more years for that to sink in.

Thousands and thousands of people poured through their site, from one step, to the next, in this carefully crafted sequence... AND THEY WOULD MAKE IT RAIN.

So I started to understand, when they say “funnel” they just mean a sequence of web pages that lead customers down a specific path. Kinda like a helpful sales associate in a store guiding you through the purchase.

After a few months getting acquainted with them and their product, it was time for the Cape Town trip.

Needless to say, I was pretty excited. One, because it’s freakin' Cape Town and it’s basically the most beautiful place on Earth. It's full of mountains and beaches, and even penguins! Some of my favorite things! And two, because I wanted to use the opportunity to figure how everything actually worked in their company behind the scenes.

My girlfriend Angelly and I packed our bags and took the 36 hour trip to Africa - and let me tell you - that was a brutally long flight. From NYC to Ghana, to Johannesburg, and finally to Cape Town. 36 hours door to door.

When we landed at a layover in Ghana we weren’t even allowed to leave the runway.

We were told the plane needed to be searched as military looking guards boarded the plane and took the cushion off of literally every individual seat to search underneath as we all stood awkwardly to the sides. They also fumigated the plane with something they assured us was safe to breathe while we were trapped on it.

Finally, after another layover in Johannesburg, we arrived in Cape Town.

The mansion they rented was breathtaking, and not in the same way I feared whatever they used to fumigate the plane was

It was carved out of the side of a rocky hillside overlooking a private beach that only the gated community, LLandudno, had access too. There was an infinity pool overlooking the ocean and even a cave area under a giant boulder that went through multiple floors of the house and ended as the wall of our bedroom.

After settling in, I eventually had a conversation with the founder of the company.

I remember thinking: "I build complicated systems all day long. If he can sell millions of dollars worth of information products"... granted, he was extremely talented at what he did... "then I should be able to do it for something I know about, too, by following the same framework!"

That’s why when I asked “What inspired you to build your company in the first place” and he replied “I just really like building systems" my mind kind of exploded.

“Great”, I, the systems architect, thought “Systems...“ How incredibly vague.

Obviously we had a different understanding of the word “system." 

I was building complex systems daily. I had built systems that allowed transactions of private equity in dark pools for institutional investors. I was pretty sure that whatever system he was talking about, I should be able to understand and build it, too.

Turns out, there are a lot of different types of systems. Systems like I was used to for building and scaling technical solutions, but there are also systems that are designed specifically to make money, and systems to attract leads, etc!

I had been learning the wrong systems if my intent was to make money.

This is the point that I began searching for marketing podcasts, blogs, experts, courses and anything else I could find that could help me learn how to build these systems — the systems that are designed to make money - leading to me spending thousands of dollars in the process.

All the meanwhile, I'm a nerd at heart, so I still toiled away, perfecting my craft of engineering systems end to end.
Then one day I looked up and realized I could now...
Recognize that there are many different types of systems that make up a business, aside from the systems I'd been building. They all had different purposes, but, abstractly, they all had one thing in common. Increased leverage.

Over the next few years, I eventually moved on from working with the digital marketers back into a consulting gig for Anheuser Busch - back in NYC where I gained a much higher consulting rate of $112/hour - I still had some debt to recover from and a high paying consulting gig accelerated that process.

I had learned a lot of lessons and one of the key ones was that learning from mentors greatly collapsed timelines. I mentioned this before, but at this point in my life, I actually understood it and took advantage of it.

You know the saying - "Knowledge is power."

I now believe knowledge is not power. It is potential power. For knowledge to become power, it requires action.

I was ready for action.

My first mentor was Matt Walters.

As I mentioned, we'd been working together for years already, but after a couple of failed engineering experiments going off on my own, I knew I needed to gain a lot more of his wisdom.

He put out a super helpful video through the NYC Node meetup (which we organize) about CQRS in Node and taught me about his "5 microservice patterns" which I've written about and shared on Hackernoon to the tune of 76,856 views of that article alone (and counting!).

Matt has since moved to Austin to pursue other opportunities and we still work on consulting projects together until this day (we make a hell of team if you're looking).

Finally learning how to use CQRS and Event Sourcing to build microservices led me to my next technical challenge.

An important lesson learned from Matt was that "with simplicity of services, some complexity necessarily moves into the architecture and infrastructure."

I wasn't content with just writing microservices, I'd need them to run them in production confidently as well. Ideally, I wanted that to be easy, codified, and automatic.

Luckily, I stumbled across a book by Viktor Farcic on LeanPub and through his slack channel, he became my second mentor.

Again, through having an invaluable mentor relationship with Viktor I was able to finally able to achieve what I like to call "DevOps Bliss".

Meanwhile, at ABI, I was offered the opportunity to be the CTO of an accelerator funded by them with my buddy Conrad as the CEO where I was able to combine my love of Fullstack engineering with microservice systems and DevOps.

We were part of an innovation accelerator funded by Anheuser Busch. It was led several coaches they hired for the program, including the author of "Lean Analytics" from the Lean Startup series, Ben Yoskovitz.

I wasn't about to pass up the opportunity of being through a real accelerator.

This wasn't my first encounter with Lean Startup processes but it was certainly my most thorough.

I had read the namesake book by Eric Ries many years earlier, as well as attended a Lean Startup Machine.

Long story short, we raised a successful follow on round after demo day, and several months later, our project "Brewgorithm" was merged into ABI's e-commerce division.
Although it was a successful exit, I still wasn't satisfied...
As cool as the process was, it still hadn't really been mine.

Something that really bothered me was that I really love my freedom, and compared to the two partners of the information business I'd worked with before, this was not it. 

That was "mansion in Cape Town free" — this was going to an office everyday and appeasing investors.

I knew that had we done something more similar to what they had been doing, we could have had much more success. Why weren't they teaching these things in accelerators!?

I still had the itch...

The itch for business number three, but this time it was going to be entirely different.
I finally felt confident that I could architect any system I needed end to end, and had a successful venture under my belt.
After having two companies - my first failed startup, and the second "success" through the ABI accelerator, I also felt I understood what it took to create innovative products.

I'd still need more practice on the whole "getting people to use them" part as again that was delegated to the CEO.

Even with the successful accelerator, I still didn't experience the freedom I was searching for... And truth be told, I'd been learning a lot about marketing on the side, and was looking to turn my knowledge into power.
And that's why I knew I couldn't stop there.
I decided that I wanted to build a company that had no Venture Capital funding.

I wanted to be absolutely free. 

I wanted to be able to spend months in mansions in Cape Town or work from a beach if I felt like it.

So that's when I sought out my third mentor who could help get me there.

Listen, if you want to learn how to be jacked, find a personal trainer who already is (which is why I'm looking great compared to four months ago, btw).

I wanted to learn how to build a business without Venture Capital, and I found man singing that exact tune. Russell Brunson, founder of ClickFunnels, a company with hundreds of millions of dollars in revenue and no VC funding.

After buying a few of his books, and smaller courses, I decided to go all in and to join his $30k/year coaching program called "Two Comma Club X"

I've learned some really amazing concepts, such as "a self liquidating offer" which shows the math behind making literal money machines where you put a dollar in and get at least a dollar out, and the time I spent building funnels for other marketers finally made so much more sense.

Not only did I know how to build amazing funnels, software, and systems, but now I also knew how to get people to use them, exactly what to put in them, and why they were designed the way they were.

One thing that's been relentlessly drilled into my head is the important of "publishing" frequently and giving extreme amounts of value in my content.
Now I'm able to attract my own clients and help others achieve what I am truly passionate about: helping engineers become entrepreneurs.
Through my efforts in creating insanely valuable content, over 1000 engineers have found me, taken my introductory DevOps course, and awarded me with HackerNoon's "Contributing Writer of the Year" award in the tech category.

Thousands more follow my live videos on my Facebook page "I make things for the internet"

I have coached individuals, startups, and enterprises to be effective with microservices and achieve their own DevOps Bliss.

This makes me feel like I found my place in life - my "true calling"

I enjoy helping these technologists arrive at the cutting edge of technology, empower them to earn much higher rates, and be confident in their tools and processes to build nimble and scalable  systems that take full advantage of the cloud. 

Beyond that I'm also able to help them understand and implement stategies to actually get people to use all of the cool things they build so they achieve what we're all really after - life the way you want it.
What I'd like you to take away from all this is...
Never give up when things are looking at their worst. All journey's have ups and down.

If you really want to do anything find the WHY so you can refocus and get energized to finish, and then find the WHO that will save you years in getting there.

In a competitive industry such as software engineering you always have to grow and evolve! Though this really applies to all areas of life and business!

And finally, if you're looking to be a bad ass technical co-founder, CTO or even a solo entrepreneur, there are frameworks and systems to learn and people to learn them from that can save you years of time!
Patrick Lee Scott
  • HackerNoon's Contributing Tech Writer of the Year 2019!
  • ​Former CTO & Co-founder with successful exit experience and many more lessons learned!
  • ​Over 1000 engineers have already taken Patrick's GDD course!
  • ​Two decades of coding experience!
  • ​Loves Node.js, React, CSS, Docker, and Kubernetes!
  • ​Coaches technology organizations from Startups through Enterprises in Microservices, DevOps, Fullstack Engineering, and Automation of Procesess!
  • ​Pretty obsessed with marketing!
What if you knew what it took to build nimble scalable software, and understand all of the systems in place to turn it into an automated passive revenue source?
You could rent a mansion in Cape Town and work from there, if you wanted.

You could save a ton of money and live in a shack - as long as it had Wi-fi.

You could travel to foreign lands and set your rules and your schedules.

You could spend more time with your loved ones.

You'd have the freedom to decide.

I love being able to work at home with my girlfriend and rock climbing is my favorite hobby - especially while the rest of the world's at work.

Imagine if you could learn these business and marketing systems that could earn you this freedom through a medium in which you already love? Engineering.

As an engineer you have an amazing advantage over business owners all over the world! When they want a product made, they need to pay hundreds of thousands of dollars to get it made. When you have an idea, you can just sit down and make it!
Imagine having the freedom to decide what you want in life and the knowledge to get you there.
Building on the success I've had with my agency, I decided to create a course that would help all of my fellow entrepreneurial engineers build awesome software that people actually use.
Introducing (Finally)....
CloudNative Entrepreneur BETA
The only 12-week immersive program in the world that teaches you marketing through engineering world-class software!
"CloudNative Entrepreneur" Helps You:
  • Understand marketing concepts by using them as a problem domain for our tutorials...
  • Learn "complex" patterns like event sourcing and Command Query Responsibility Segregation...
  • Understand how distributed systems of microservices allow you to be nimble and flexible, and how to build them...
  • ​Run the entire system in the cloud...
  • ​Understand the systems required to start a business and set you off with some pieces to start...
... and much, MUCH more!

And best of all... you'll start seeing results with "CloudNative Entrepreneur" in almost immediately, but the entire 12 weeks are jam-packed with value, all for the fraction of the cost that it'd take to hire a consultant, and a fraction of time compared to learning it all yourself.
Here's how it'll work...
Throughout the course we will be building something known as a Funnel by utilizing CloudNative  Engineering Techniques and Domain Driven Design methodologies.

The Funnel will built throughout four main sections - each a full length tutorial with new content delivered weekly, as well as a weekly live group coaching session where I will answer questions from the group.

The content will be delivered in the form of written and video content and live group mentorship sessions.

Here are the sections, though some times we will move around a bit. For example, the first section will have some DevOps as I want you and your team to have the advantage of automation from the very start, so we'll be setting up some development related systems, and throughout the course progress into running everything in Kubernetes.
Module: Business Systems Training
Building a funnel is one thing...

Knowing what to put inside of it, and how to get people to it is a different thing entirely.

In the first part of the class you will discover a different approach to coming up with business ideas based on the skillsets you have now and learn how to attract your dream customers and create a refined marketing statement.
Module: Fullstack Funnel Build
After setting up a development environment for ourselves and our team, and having a plan for what business to build, we will start by building a Funnel.

You can think of a funnel kinda like an e-commerce shop with purpose. Like Buzz from toy story - he's not falling - he's falling with style. There's a method to the madness.

You will learn about the psychology of what goes into the funnel related to sales and marketing, and codify goals for things like Average Cart Value and Cost Per Click so you can measure the performance of the funnel - cause we are nerds after all, and only the data knows best.

We will implement simple end-to-end analytics and server side split testing using a combination of React, React Hooks, Redux, GraphQL, and Docker as well as creating unit tests with Jest and integrations tests with Cypress that can be used in our Continuous Deployment pipeline.
Module: Microservice Driven
We will take lessons learned from Redux and learn how building microservices with CQRS and Event Sourcing are actually very similar. We've just been doing it this way for longer in the distributed systems world ;)

We will create microservices to model our dream customer's journey through our funnel and create unidirectional systems to integrate our microservice systems with GraphQL - which completes the circle back to React.

In doing so you will learn about several super helpful microservice patterns that will allow you to think about your systems kinda like sticking legos together, and which libraries, design patterns, and abstractions to use to make it all easy!
Module: DevOps Bliss
"With simplicity of the services, some complexity necessarily moves into the architecture" - Matt Walters

Learn how to automate away that additional complexity and run everything you've created in production, and deploy it using Continuous Deployment.

In this module we will set up two clusters in Google Cloud: one for you and your team to develop on and run Continuous Deployment pipelines, and another to run production workloads.

We will set up cutting edge tools like Preview Environments with Pull Requests and learn how to model entire environments like staging or production in code.

Tools we will use include Kubernetes, Google Cloud, Terraform, Helm, and Jenkins X.
Not only do I want to build an entire marketing system end-to-end with you, and teach you the reasoning behind each step along the way while using cutting edge technology and tools... I really want you to succeed with your business or project so I've prepared the following bonuses when you get onboard today!
Entrepreneur Treasure Map Trello Boards
Step by step Kanban style task list to build your business

I've broken down my strategy for building businesses and validating ideas into step by step tasks that you can clone into your own Trello organization.
Team Onboard Training
New hires delivering code to production on day one
By keeping your systems simple and effective they remain easy to understand for new engineers looking at the project. 

By automating away the operations, an engineer can make use of powerful tools without needing to know how it entirely works; kinda like driving an automatic car.

Consider this the user's guide that you can get new engineers up to speed, quick!

I frequently have new engineers pushing code to production on their first day!
Bonus Module: ​Storyselling Blueprint



Question Prompts to help you write copy that sell

Learn the secrets of storyselling and receive question prompts that you can answer to help you pull stories out of your head and onto the paper!
Bonus Module: Growth Hacks
I had to go through thousands of dollars of workshops, conferences, and an accelerator to learn how to effectively test ideas.

Even then I wasn't satisfied because they always told me to "get out of the building and talk to people" so I've invested another $40k+ and a couple more years into it.
 
But you won't have to because I finally figured out how to take what I've learned from the Lean Startup and "getting out of the building" and combining it with digital marketing to test ideas online before building anything.

Paying consultants to implement all of these pieces for you could easily cost you tens or even hundreds of thousands of dollars...

I know - I've charged that.

But if you are the type of person who isn't afraid to get your hands dirty
You can Learn To Do it Yourself For less than a Single Day of my Fees!
If "CloudNative Entrepreneur" doesn't help you understand marketing concepts through engineering... if it doesn't help you understand "complex" patterns like event sourcing and Command Query Responsibility Segregation... or if it fails to teach you how to build and maintain distributed systems of microservices that allow you to be nimble and flexible... then we'll refund your money, No Questions Asked!

All the risk is squarely on my shoulders.
So again, if you're an entrepreneurial software engineer who wants to gain freedom and escape the rat race by building digital products that people will actually pay money to use....
Understand this:
  • The only way to break out of the rat race is to create passive income and this course is the only place in the world you will learn how to market and sell your product through engineering...
  • ​You need systems that stay nimble and flexible to adapt to rapidly changing requirements and are for easy for other engineers to expand and maintain...
  • ​You need to have automated processes that give you confidence to release daily, ensuring you can move faster than your competition...
Here's to your success!

- Patrick Lee Scott

P. S. - Even if you're just sick and tired of building software that gets bloated and painful, then CloudNative Entrepreneur is the solution you've been looking for... Even if you aren't starting a business right now, I still needed an example domain, and this is one that is complex enough to be a real world example, as well as something I actually think's a lot of fun! I'm excited for us to get started today!

Here’s A Recap Of
EVERYTHING You'll Get
When You Purchase CloudNative Entrepreneur!
  • ​​Lessons by Patrick Lee Scott
  • ​​​12 Week Cloud Native Entrepreneur MasterClass with Group mentoring sessions ($1,997 Value)
  • ​Entrepreneur Treasure Map Trello Boards ($1,997 Value)
  • ​​Production Ready Funnel Source Code And Full Length Tutorials w/ DevOps Systems ($25,000+ Value)
  • ​Storyselling Blueprint ($2,195 Value)
  • ​Growth Hacks ($1,997 Value)
  • ​TOTAL VALUE - $33,186
Total Value: At least $33,186
I mean I honestly would charge more than $10k for any of those three main sections if it were a consulting project for a client. I'm being conservative, and if you're an engineer you know it's true. This also doesn't even factor in making more money by utilizing the new skillsets.
But today, you're getting all of this...
For Only $1997
**For February Only**
$1500
(or 3 payments of $500)
* that's less than the cost of hiring me for a day and you get 12 weeks of my beautiful mug!
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We will be meeting live weekly to discuss topics and answer questions.

Content will be released weekly until the end of the course.

The first four weeks of content are already available.

If you miss the beta, it will be months until you get another chance!  You'll never see the price this low again! If the class fills up now, then this is your ONLY chance!

You will also get access to the Facebook Group right away where myself and 24 other Cloud Native Entrepreneurs are waiting!

Looking forward to meeting you!

Best,
Patrick Lee Scott

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One Time Offer - Only $37: People always wonder: "What happens if I build a funnel, and it FLOPS?” Don’t worry (Most people's do the first time...)! At last year’s Funnel Hacking Live, I gave a special workshop called Funnel Audibles. It shows you a simple process to take ANY funnel that’s broken, and turn it from a ‘zero’ to a ‘HERO’! Click YES to get the training, plus the transcripts and companion workbook that will walk you through how to do a funnel audible on your own funnel now for just $37! (This offer is not available ANYWHERE else on the market!)

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What are the prerequisite skills for this class?
There will be detailed tutorials throughout the course for you to follow along. My intention is to teach by example. You don't need to be expert level to follow along but programming experience is expected.

If you're in or have recently finished a Computer Science degree, have recently finished a fullstack bootcamp, or are employed as a software engineer at any level there are lessons to be learned in here for you. Even if you're a tech lead, or VP of engineering, I expect that you'll learn a lot from how another senior level tech consultant thinks. I expect that you're used to being able to Google solutions to track things down if there is something that I assume you know don't know already. 

I strongly believe the best software is simple, not complex. 

"Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction." E. F. Schumacher

If you've ever had thoughts of freelancing, consulting, or starting your own business, you are not going to want to miss this!
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